Tuesday, January 31, 2017

Lincoln's Sales Soar!




                In the past, Lincoln wasn’t doing very well. Lincoln basically only rebadged the Ford vehicles with minor upgrades. But lately, with new models like the MKZ and the brand new Continental, Lincoln has redefined itself. With the new refreshed models, US sales have grown by 10 percent, the best growth that Lincoln has seen in nine years.

                The icing on the cake for their rebound record year was December. Thanks to the success of the new Continental and the brand’s newest SUVs, Lincoln ended 2016 with considerable growth and momentum for the next year. The all-new Lincoln Continental pulled in an additional 1,845 sales in December, bringing its total since launch to 5,261 units sold. Lincoln SUV sales were up 11.9% in 2016 as the MKX and MKC carried the lion’s share. MKX sales were up 39.5% at a total of 30,967 units sold, and MKC sales rose 4% at 25,562 units sold for the year.
               
                While the sales have been impressive in the United States, in China, sales on Lincoln have improved by three fold. Lincoln sold 32,558 cars in 2016 in China. This growth was mainly attributed to positive reception to the brand's SUV models and a growing number of dealerships which now stands at 65. New Lincoln models have some of the most comfortable seats on the market as well as very roomy back seats, both of which are very important to Chinese consumers.


                Great things are coming this year for the luxury brand, with the launch of the Lincoln Service Valet program. Ready to drive a Lincoln? Check out our Inventory of fine Lincoln vehicles and contact us to test drive yours today! 

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