Lincoln Opens 'Experience Center'

Ford Motor Company’s Lincoln brand has made its “largest investment ever” in personalized experiences and service for consumers, known as “The Lincoln Way.” The Lincoln Experience Center, which allows guests to learn more about the Lincoln brand at their own pace, has opened on Fashion Island in Newport Beach, California. A second location will be announced later this year, according to Lincoln.

A new suite of services, including valet pickup and delivery, begins this fall with the arrival of the all-new Lincoln Continental. Future initiatives include a dedicated app to provide even easier access to existing services and a suite of new services like parking solutions and new approaches for leasing.

Guests can explore the brand, discover the design inspiration behind the different Lincoln cars and SUVs, customize their perfect vehicle and take it for a test drive, around the block or for the weekend. They can also take advantage of the Lincoln connectivity lounge and partake of a complimentary beverage. Should they be interested in purchasing a vehicle, a host at the Lincoln Experience Center will connect them with the dealer.

"The Lincoln Experience Center in Newport Beach opened in early July and the response has been overwhelmingly positive," said a Lincoln spokesperson. "So far, 50,000 people have walked by the Lincoln Experience Center and about 4,500 have spent time inside the space. The first three scheduled events to take place at the Lincoln Experience Center are already fully booked."

The Lincoln Miles leasing service — which allows clients to monitor miles via a mobile app and web site and earn rewards based on unused miles at the end of the lease — is currently being piloted, according to the company.

Contact us today to meet with one of your local Lincoln experts at Gurley Leep South Side Ford-Lincoln!

Lincoln steps up with the pick-up

Everyone has to take their car in for service from time to time. Lincoln, to distinguish themselves from other luxury brands, is making that process now easier.  By picking up your car and giving you a loaner vehicle.

Starting with their 2017 line of vehicles, Lincoln with come to you with a vehicle of equal or greater value, take yours in for service and then return it when its finished. This will be available on all the Lincoln models, from the MKC Crossover to the Navigator and everywhere in between, including next year’s brand new Lincoln Continental.

All New 2017 Lincoln Continental

Lincoln’s service puts it in “uncharted territory,” which is a good step for a brand that fell off the radar of many luxury-car buyers. Yet it remains in eighth place among luxury marques, behind European and Japanese rivals as well as General Motors’ Cadillac. In a time when there are too many brands and everyone is copying each other, this Lincoln’s way of thinking outside of the box and standing out when it come to their customer service.

2017 Lincoln MKZ

“It’s the single most important item we’ve done in some time.For customers today, one of the things that they value the most is their time. This is a process by which the Lincoln dealers and the Lincoln Motor Co. can eliminate people’s needs to come to the dealer for almost anything.”

-Ed Witt, owner of Witt Lincoln in San Diego.

Lincoln has been testing the service at a few dealers over the past year. It surveyed customers who used it and found that 98 percent said they would be more likely to receive service from that dealer in the future and would recommend Lincoln to a friend because of it. In addition, 93 percent said they likely would purchase another Lincoln as a result. Lincoln Service Valet will be part of the vehicle’s four-year, 50,000-mile warranty coverage and available throughout the U.S.

Interested in owning a New Lincoln? Check out what is available at Gurley Leep South Side Ford-Lincoln or contact us to get your today!