The American Customer Satisfaction
Index’s (ACSI) Automobile Report 2016 recently released their report of
industry-wide customer satisfaction for automobiles. And this year, Lincoln has
earned top honors. The ASCI “is a national economic indicator of customer
evaluations of the quality of products and services available to household
consumers in the United States.”
Brands are judged in the ASCI on a
max satisfaction score of 100. Lincoln bested all competition with a score of
87%. Their score this year is 4 points higher than last year. Lincoln stood atop
the nearest competition by a close margin; Honda (86), BMW (85), Toyota (85)
and GMC (84) and crushed the industry average of 82.
The ASCI judge brands based on a variety
of factors, including performance, dependability, safety, exterior design and
gas mileage. Luxury brands scored higher
points for factors such as comfort, quality and technology. But mass market
brand scored even points on factors such as performance, dependability,
exterior, safety and website design.
No comments:
Post a Comment