Everyone
has to take their car in for service from time to time. Lincoln, to distinguish
themselves from other luxury brands, is making that process now easier. By picking up your car and giving you a
loaner vehicle.
Starting
with their 2017 line of vehicles, Lincoln with come to you with a vehicle of
equal or greater value, take yours in for service and then return it when its
finished. This will be available on all the Lincoln models, from the MKC
Crossover to the Navigator and everywhere in between, including next year’s
brand new Lincoln Continental.
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| All New 2017 Lincoln Continental |
Lincoln’s
service puts it in “uncharted territory,” which is a good step for a brand that
fell off the radar of many luxury-car buyers. Yet it remains in eighth place among
luxury marques, behind European and Japanese rivals as well as General Motors’
Cadillac. In a time when there are too many brands and everyone is copying each
other, this Lincoln’s way of thinking outside of the box and standing out when
it come to their customer service.
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| 2017 Lincoln MKZ |
“It’s the single most
important item we’ve done in some time.For customers today, one of the things
that they value the most is their time. This is a process by which the Lincoln
dealers and the Lincoln Motor Co. can eliminate people’s needs to come to the
dealer for almost anything.”
-Ed Witt, owner of Witt
Lincoln in San Diego.
Lincoln has
been testing the service at a few dealers over the past year. It surveyed
customers who used it and found that 98 percent said they would be more likely
to receive service from that dealer in the future and would recommend Lincoln
to a friend because of it. In addition, 93 percent said they likely would
purchase another Lincoln as a result. Lincoln Service Valet will be part of the
vehicle’s four-year, 50,000-mile warranty coverage and available throughout the
U.S.
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