Lincoln tops ACSI Brand Satisfaction Survey

The American Customer Satisfaction Index’s (ACSI) Automobile Report 2016 recently released their report of industry-wide customer satisfaction for automobiles. And this year, Lincoln has earned top honors. The ASCI “is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States.”

Brands are judged in the ASCI on a max satisfaction score of 100. Lincoln bested all competition with a score of 87%. Their score this year is 4 points higher than last year. Lincoln stood atop the nearest competition by a close margin; Honda (86), BMW (85), Toyota (85) and GMC (84) and crushed the industry average of 82.

The ASCI judge brands based on a variety of factors, including performance, dependability, safety, exterior design and gas mileage.  Luxury brands scored higher points for factors such as comfort, quality and technology. But mass market brand scored even points on factors such as performance, dependability, exterior, safety and website design.

To see why Lincoln tops Brand Satisfaction, check out our inventory or contact us to test drive yours today!

The New MKX is one sweet drive

Typically when you think of luxury SUV, you think of the Audi Q5, Lexus RS or Cadillac SRX. But Lincoln has been working hard over the last few years to change that. And now with the redesigned 2016 MKX, Lincoln is claiming its seat at the table. And that has been the brand’s strategic challenge over the last decade: Not enough younger buyers had that nameplate in their heads when they were splashing out lux bucks for SUVs.

 

The redesigned 2016 MKX will go a long way to getting Lincoln a seat at the table in this segment, and that’s where a car makes a first impression on you, the driver’s cockpit. MKX “Black Label” model that wraps you in high-quality leather and walnut in the cockpit and includes a 22-way powered seat that adds $1,500 to the base price of $47,650. Yes a 22-way seat. There’s also a “luxury package,” which adds $4,400 and includes a Revel audio system with 19 speakers. That’s a lot of speakers.

Under the hood sits Ford’s 2.7-liter V-6 EcoBoost power plant (a $2,000 option), which generates a sprightly 335 horsepower. That’s 30 h.p. more than the standard 3.7-liter power plant, thanks to twin turbos. On the safety front, Lincoln offers a little gizmo, an optional front-facing camera that hides behind the emblem until you engage the camera. It’s part of a parking assist package that includes adaptive cruise control, active braking, and a lane-keeping system—all of which has become pretty standard in this category.

Like its competitors, the MKX lets you tune the ride to your driving style: sport, comfort, or economy. On the all-wheel-drive models—and again, you’ll pay up—there’s also a continuously controlled damping system to limit vibrations.

Still, you’ve got to credit Lincoln for stepping up its game. The MKX is truly plush and comfy and it’s going to give anyone shopping for a luxury SUV another good choice to think about. 

Check out the Lincoln Line here and Contact us now to take yours home today!